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    Industry News: ESG5

      How Ad Fraud Just Became a Lot More Scary for Advertisers

      Mar 22, 2019 3:21:28 PM

      2019-03-19

      FourthSource: Marketers have turned on the taps with unprecedented online spending. eMarketer reports that for the first time digital ad spending in the US will exceed traditional ad spending, while by 2023, digital will surpass two-thirds of total media spending. The big winners are being crowned — not least Google (responsible for 38% of digital online spending); Facebook (21%) and rising star Amazon (7%)...

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      Topics:Global

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